La Rubia Sounds Off On CBS’s “¡Rob!”
This sometimes comes as a shock to people, but the television broadcasting industry does not actually exist to produce entertainment content. It exists to provide media corporations the opportunity to create a product to sell to advertisers. What is that product? It’s you, the audience, and one of the hottest demographics in the industry right now is the Latino viewership. Advertisers are absolutely chomping at the bit to grab the attention of Latinos, and it should come as no surprise that television content integrating specifically-Latino characters is starting to become more prevalent. (In recent year’s we saw The George Lopez Show, Ugly Betty and Modern Family.)
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